PROGRAM BERLIN 2019

MAKING VINYL EUROPE – PROGRAM – MEISTERSAAL, BERLIN (Subject to change; speakers listed are confirmed)
All presentations will be in English

MAY 2, 2019 (Day 1)
Physical Media World Conference 

Organized by the MEDIA-TECH Association

hosted by Michael Hosp, Board Member, MEDIA-TECH ASSOCIATION

11:00 AM – WELCOME MESSAGES – Sven Deutschmann & Michael Hosp, Board Members, MEDIA-TECH Association & Bryan Ekus, President, Making Vinyl 

11:20 AM – KEYNOTE: RENÉ RENNEFELD: GET INSPIRED: THE HIT-FORMULA
How to use the power of music and the five major aspects of success to improve and develop creative leadership, team empowerment and sales performance – ONLY CREATIVITY HAS THE POWER TO CHANGE YOU, YOUR TEAM, THE WORLD

12:15 PM – FORMATS IN NUMBERS
The panel will talk with experts in music, movie, media about the market, formats and the development to a “digital” line. We are living in an incredibly exciting time for recorded music and data. Through the digital change, the physical media industry must preserve to ensure its journey benefits both content creators and consumers of today and the future. This status is a tremendous opportunity to rethink traditional processes in the industry and jointly develop new business models.
Moderator Sabine-Lydia Schmidt, Designer, Cultural Manager, Label, Unbreakmyheart Records. Speakers: Tom Nieuweboer, !K7 Music GmbH; Mathias Strobel, Bundesverband Musiktechnologie; Dr. Birte Wiemann, VUT e.V.; Sigrid Herrenbrück, Head of Press and Public Relations, Bundesverband Musikindustrie e.V.

12:45 PM – NETWORKING BREAK

1:30 PM – FIRESIDE CHAT: HOW TO MAKE MONEY WITH PHYSICAL MEDIA
Moderator: Michael Hosp, CEO, kdg mediatech GmbH. Speakers: Sven Deutschmann, CEO, Sonopress GmbH; and Günter Loibl, Rebeat Innovation

2:00 PM – HOME ENTERTAINMENT TRENDS ACCORDING TO THE JOURNALISTS
Journalists share their views on what is the next big thing for the way physical content is produced, distributed and consumed. Moderator: Sabine-Lydia Schmidt, Designer, Cultural Manager, Label, Unbreakmyheart Records, Panelists: Michael Fremer, Analog Planet; Dennis Plauk, Mint Magazine; Knut Schlinger, Musikwoche; Frank Wonneberg, Author, The Vinyl Lexicon

2:45 PM – NETWORKING BREAK

3:20 PM – FUTURE DEVELOPMENT AND PERSPECTIVE IN MASTER RIGHTS AND ITS IMPACT TO PRODUCTION CYCLES
Streaming grows, digital & physical sales decrease. Will streaming revenues finance new master productions? Recording quality increases as new sound formats are developed. Is there a future for an equivalent product to be sold? A future based on streaming will make physical media playback devices obsolete. A major risk to every physical format? The master right: essential in the future development of hardware and software sales. Speaker: Christoph Diekmann, addvalue Consulting

3:40 PM – PANEL SESSION: MARKETING PHYSICAL MEDIA IN THE WORLD OF DIGITAL CONTENT
Moderator: Christoph Diekmann, addvalue Consulting, executive; Connie Comeau, The ADS Group, Kim Bayley, Entertainment Retailers Association, Sara Valentino Tapedub, Holger Wustlich, Senior Direct of Sales & Marketing, Universal Music Group; Seda Selin Parlak, Gfk; Steffen Gerlach, CEO, Capelight Pictures; Christian Winter, Kulturkaufhaus Dussmann, Berlin.

4:20 PM – THE BRILLIANT HISTORY OF THE MEISTERSAAL & HANSA STUDIOS
Built as a chamber concert hall in 1912 at the heart of Berlin in Potsdamer Platz, the Meistersaal occupies the same physical space when it was known Hansa Tonstudio, where brilliant recordings were made since the early 1960s from countless artists including David Bowie, Depeche Mode, U2, R.E.M., Peter Maffay, Nina Hagen, and Udo Jürgens. Moderator: Rene Renefeld. Speakers: Eduard Meyer, former Hansa engineer (David Bowie, Iggy Pop); Thilo Schmied, Berlin Music Tours; Reiner Maillard, Emil Berliner Studio.

4:50 PM – BERLIN TRANSPLANT, RECORDING ARTIST BOB MOULD
Bob Mould’s musical career has spanned decades, from his pioneering early ’80s work with Hüsker Dü to his solo work in singer-songwriter, electronic, and rock modes, to the deafening pop sparkle of Sugar. Originally from the U.S. state of Minnesota, Mould moved to Berlin since 2017. His latest album is Sunshine Rock (Merge Records). Bob will speak and perform.

6:30 PM –  NETWORKING PARTY HOSTED BY THE MEDIA-TECH ASSOCIATION AND MAKING VINYL  – All registered participants are welcome to attend! 

MAY 3, 2019 (Day 2)
Making Vinyl Conference  

9:00 AM: WELCOME – BRYAN EKUS & LARRY JAFFEE, MAKING VINYL CO-FOUNDERS

9:15 AM – RECORD STORE DAY IN EUROPE: THE GROWTH CONTINUES
A little more than a week after the annual global celebration, discover the winning formulas for record-breaking sales from RSD reps in Germany, France, Great Britain, Spain, and Italy in expanding the vinyl-buying audience. Moderator: Michael Kurtz, RSD co-founder. Speakers: Kim Bayley, RSD Great Britain; Pascal Bussy, RSD France; Jan Köpke, RSD Germany; Danilo Durante, RSD Italy; Esther Vollebregt, RSD Netherlands

10:15 AM – IN THE RIGHT PLACE AT THE RIGHT TIME
Buying up pressing equipment and lathes at auction decades ago proved to be prescient moves for these large European operations that are meeting continued customer demand for a quality product. Is more investment in technology needed to ensure future profits?
Moderator: Michael Fremer, Analog Planet. Speakers: Michal Sterba, GZ Media; Alban Pingeot, MPO; Peter Runge, Optimal Media; Ton Vermeulen, Record Industry; Mark Michaels, United Record Pressing

11:00 AM – 11:30 AM —NETWORKING BREAK

11:30 AM – OBSERVATIONS FROM THE DISTRIBUTORS
Where are the markets going? What are the future plans for release of new titles on vinyl and what plans are in place for the release of back catalog titles?
Moderator: Andreas Kohl, Optimal Media. Speakers: Nike Koch, Sony Music International; Chris Goss, Hospital Records Ltd.

NOON – KEYNOTER: GERHARD BLUM, SONY MUSIC INTERNATIONAL
As Senior Vice President of Global Distribution & Supply Chain, Gerhard Blum oversees manufacturing and distribution for Sony Music International. During his 24 years with the music major, he has witnessed dramatic changes in the music industry – from the rise of digital downloads and streaming, to the decline of the CD, and the surprising comeback of the vinyl record.

12:30 PM LUNCH

1:30 PM – THE COMMUNICATIVE POWER OF KILLER PACKAGING
The vinyl record resurgence is being driven largely by the tactile nature of the format, a clear advantage over streaming and digital downloads. But how important is the packaging and presentation? Is the secret to continued vinyl growth merely recreating the original art for reissue, or should something new be designed? We speak to graphic designers in the field of album art to get their views and recommendations.
Moderator: Anouk Rijnders, Record Industry. Presenters: Torsten Posselt, FELD Design; Darrel Sheinman, Gearbox Records; Christian Knehans, Topac GmbH

2:00 PM – MASTERING & CUTTING MASTERCLASS
A great sounding record starts with a correctly mastered recording and meticulously cut lacquer. Europe’s best artisans provide a “Best Practice” tutorial for both of these specialties, as well as other anecdotes for the production of a high-quality product.
Moderator: Michael Fremer, Analog Planet. Speakers: Andreas LUPO Lubich, Loop-O; Rainer Maillard, Emil Berliner Studios; Casper Sutton-Jones, Gearbox Records

2:30 PM – WHERE THE GROWTH IS HEADED
A cross-section from the “new” vinyl industry, including brokers, packagers and turntable manufacturer, will openly trade notes about what’s expanding and importantly, sustaining the consumer market.
Moderator Larry Jaffee, Making Vinyl. Speakers: Karen Emanuel, Key Production; Gregory Pezard, Kairos Club; Chris Keats, VDC Group; Heinz Lichtenegger, Pro-ject Audio Systems

3:00 PM – NETWORKING BREAK

3:30 PM– HOW TO BUILD A VINYL PLANT IN THE DIGITAL AGE
Building a new pressing plant from scratch is quite an undertaking from both a financial and technological standpoint. Hear from newcomers in the market on what they learned along the way. Are these investments meeting their expectations?
Moderator: Andreas Kohl, Optimal Media. Speakers: Helge Sudau, My45; Henrik Damm Krogh, Nordso Records; Max Gössler, Intakt! Vinyl; Peter Wendler, Austrovinyl

4:15 PM – VINYL 4.0 THE NEXT GENERATION OF MAKING RECORDS
Innovations in the manufacturing process that yields not only better sounding and better quality pressings but many other advantages to increase profitability and process. Hear about innovations that will drive the record industry beyond the 21st century.
Moderator: Bryan Ekus, Making Vinyl. Speakers: Guenter Loibl, Rebeat Innovation; Harm Theunisse, Symcon; Chad Brown, Viryl Technologies; Niklas Poblenz, Pheenix Alpha