Esther started her career (during her study Marketing Management) handing out flyers at concerts for Sony Music, in exchange for free concerts.

She did an internship for a chain of Record Stores and wrote her thesis for a music magazine.
After her studies, she first started at Sony Music and thereafter worked for several large consumer magazines.

For the past four years, Esther is in charge of Record Store Day Netherlands. RSD Netherlands is one of the main activities of the NVER, the Dutch Association of Entertainment Retailers.