CEO | Dorado Packaging
Jennifer Freund is the founder and CEO of print and packaging company, Corporate ImpressionsLA, Inc. Freund serves as President of its two divisions: ImpressionsLA, printers of business and marketing materials, and DoradoPkg – Music Packaging, providing the music industry with quality album cover printing, CD and vinyl record packaging products. In 2003 ImpressionsLA became the printing arm of DoradoPkg and in 2009 the entire operations were merged into a single company, Dorado Music Packaging.
Dorado is uniquely customer focused on printing very customized jackets to attract attention to the Independent Bands and their super fans. The core business of Dorado Pkg is Vinyl Record Jackets and the company produces the popular direct to board jackets as well as the premium Case Bound Tip-On Jackets (Classic Style) in all sizes. In addition the company produces a wide variety of music related products including Printed Inner sleeves, Center Labels, Inserts, Posters, Banners and Tour Books. The Dorado team maintains quality standards with added in house capabilities of die-cutting, letterpress, foil stamping, special coatings, center label and Classic Style Tip-On Record Jacket production.
Today, Freund continues to revitalize her print & packaging company through professional development, industry networking and company expansion. A recent graduate of the UCLA Anderson School of Management’s MDE program, Freund has spoken about the power of packaging at events for the GRAMMY Museum, SXSW Music Convention and more. The company was recognized by the USPS as a preferred vendor and continues to make new advancements in efficiency and production technology.
When asked where she sees music print and packaging in the next ten years, Freund responded, “The print world is such an integral part of western culture, I’m sure it will continue to enrich our society for generations to come in many different ways. In the music community, I can’t imagine a world where musicians and their fans will not embrace the album art as part of their music experience.” She continues, “Each jacket is unique and represents the musical body of work; the album art is a personal statement about the artist that their fans want to own. We’re incredibly proud to be part of this experience.”
Jennifer holds a degree in Political Science from UC Berkeley. In addition to founding Corporate ImpressionsLA, Freund has acquired and run four companies. She currently serves on the Board of the National Association of Women Business Owners (NAWBO-LA). Freund is a member of several Valley Chambers of Commerce and recently completed her board service on the Board of Midtown North Hollywood Neighborhood. Council in two consecutive terms, at which time she chaired the Education Committee.
Jennifer is married and has four children. When she is not engaged in the business or with the children she can be found in her garden and most recently Country Line Dancing.