Lisa Foster is a General Manager and Director of Media, Marketing & Public Programs at Guestroom Records in Louisville, KY.  Foster works to sell both product and place–balancing the commercial nature of the indie record store with its unique ability to be a vital citizen within its scene and community.  Lisa is also an award winning independent scholar and author whose written work on music appears in the academic journals Argumentation and Advocacy and the Middle East Journal of Culture and Communication.