Luke Hodson is the founder and CEO at Awesome Merchandise. Starting back in 2005 with just a handheld button machine in a bedroom, Awesome now makes more than 700 custom products in house. They’ve printed more than 80 million pieces of merch and have factories in Leeds, UK and Austin, TX. Awesome also run e-commerce, warehousing, fulfillment and tour logistics for labels, management companies and artists across the US, UK and Europe.