CEO & Co-Founder | Second Line Vinyl
Zane Howard founded Second Line Vinyl in 2016, a state of the art record pressing plant based in Oakland, California. As CEO, Zane is leading Second Line Vinyl to be a technologically advanced music product company that delivers the artist’s intended experience.
Howard has over a decade of branding & marketing (Del Monte), data analysis (Nielsen), and manufacturing (Columbus). In that time, Zane managed award-winning brand marketing campaigns and developed dozens of new products from concept to commercialization with current market value over $175MM. In 2015, Zane wanted to pivot his experience toward his passion for music.
Second Line Vinyl is using modern machinery, modern supply chain, and quality control systems to transform the industry. Howard assembled a diverse group of co-founders with experience ranging between mastering, technology, musicians, producers, record labels and vinyl brokering. Second Line Vinyl is making it easier for artists to make the products that make them money through modernization of the vinyl manufacturing process. Bump Town, the community arts center compliment to Second Line, is a music venue that will also offer arts education and an artist residency program.