2020 PA HEADER

For general questions, email Larry Jaffee at [email protected] or call +1 (917) 291-2488.  Online support, email Aimee Eddy at [email protected]

2020 CATEGORIES

Submission Deadline Extended: Dec. 10, 2020

RECORD STORE DAY (VINYL)

Recognizes the best-designed album that was exclusively released for Record Store Day 2020 (all three drops) or RSD Black Friday 2019.

THEY SAID IT COULDN’T BE DONE (VINYL)

Recognizes innovation in structural design that takes into account the use of new machinery or materials or folds or printing processes that stretches the boundaries of album packaging that previously existed.

SAVE THE EARTH AND HUMANITY (VINYL)

Recognizes innovations in sustainability and social justice with packages utilizing environmentally sound (e.g., recyclable paper, special links) materials and practices that reduce the carbon footprint, as well as projects that aim to improve society.

BEST VINYL DELUXE SET

Recognizes the quality of the packaging, as well as booklets, posters, inner sleeves, etc., and how all the elements fit together aesthetically that goes far beyond a standard, single LP release (e.g., multi-record boxed set).

BEST VINYL GATEFOLD

Judging aesthetics of a spread’s two or more panels, taking into account the inside graphic design, quality of photography, and/or illustration.

BEST 45-RPM (SINGLE) COVER

Recognizing stellar 7-inch packaging that takes into the cover, the single’s inner label, coating of the outer package’s paper, etc.

BEST VINYL REISSUE PACKAGE

Recognizing stellar packaging of a “classic” album that improves on the original, and record must have been re-released on vinyl in the past during the eligibility period.

BEST VINYL ALBUM LP COVER  (ILLUSTRATION)

Recognizing covers adorned by an original painting, illustration, or graphic design either newly created or repurposed (i.e., vintage).

BEST VINYL ALBUM LP COVER  (PHOTOGRAPH)

Recognizing covers adorned by black & white or color photo; new or vintage that exemplifies visually the art form of photography but adapted for the 12-inch x 12-inch canvas aesthetically.

BEST JAZZ, CLASSICAL or SPOKEN-WORD VINYL (NON-DELUXE) LP PACKAGE

Recognizing that the aesthetics of vinyl categories that don’t get as much attention as rock, hip-hop, and pop music, this category aims to shine a light on the best packaging in these three genres.

BEST RECORD ART

Recognizing what’s on the actual vinyl record itself (e.g., colors, designs and/or patterns, etchings on fourth sides, or novel techniques such as silk-screening, and can also include unusually shaped records, for example.

BEST PROMOTIONAL RECORD PACKAGE

Recognizing that records needn’t be used to distribute recorded music, this category takes into account vinyl packaging that was manufactured to promote a product, brand or service. It is not meant for the promo music vinyl releases for the press or trade samples.

BEST BOOK + MEDIA PACKAGE

Recognizing that record labels and book publishers both are getting increasingly creative in coupling printed material with mixed media (e.g., books, records, CDs, and cassettes).

BEST CASSETTE PACKAGE

Tapes like vinyl have made a return in the commercial marketplace. This category shows off the prerecorded cassette format’s best packaging.

THEY SAID IT COULDN’T BE DONE – CD

Recognizes innovation in structural design that takes into account the use of new machinery or materials or folds or printing processes that stretches the boundaries of album packaging that previously existed.

BEST CD DELUXE SET

Recognizes the quality of the box itself, as well as booklets, posters, inner sleeves, etc., and how all the elements fit together aesthetically in a boxed set.

FREQUENTLY ASKED QUESTIONS

A: The awards competition aims to recognize the best in physical album packaging. Sixteen categories delve into the art and craft of creating a compelling package that matches the artistry of the music. This is the fourth year Making Vinyl has produced this competition.

A: Friday, November 20, 2020, 11:59 pm (EST), no exceptions. Be sure to fill out all fields on the entry form including: credit card number, expiration date, security code, address of cardholder account; submitter’s email, phone number; and who should be listed on the trophy should the entry win.

A: Finalists will be alerted by email on Wednesday, Nov. 25, 2020

A: Only finalists will need to ship only one copy of their packages to the address that will be provided upon notification so that it’s received by Dec. 07, 2020.

A: Details will be posted shortly after the Making Vinyl Virtual Conference that will be held on December 8-9, 2020.

A: A panel of professional, award-winning art directors & industry professionals will review submissions and vote on their overall aesthetic value, meeting certain criteria depending on the category (see descriptions). Points are tallied automatically.

A: It behooves submitters to provide as many high-resolution, quality photographs, as well as full-motion video, that best shows why the package meets the level of excellence.

A: Yes, there are categories recognizing excellence in the packaging of compact discs, audiocassettes, and books combined with physical media.

A: Yes, entries can be entered in multiple categories, as long as it makes sense and meets the description. For example, a vinyl or CD boxed set could also be submitted in the ‘And They Said It Couldn’t Be Done’ categories, or a submission could be entered in the ‘Record Store Day’ and ‘Best Vinyl Reissue’ categories.

A: Yes, packages released from anywhere in the world are eligible within the eligibility timeframe.

A: Submissions may come from record labels, pressing plants, brokers, packagers, printers, mastering facilities, artists, and distributors.

A: $85 for one entry, $70 each for two to five entries from the submitter (e.g., label, packager, manufacturer, distributor, artist, etc.), $60 each for six to ten entries, and $50 each for eleven or more entries in other categories.

A: By credit card.

A: Yes, the judges will pick a ‘Best in Show Alex Steinweiss Award’ among all the submissions.

A: Alex Steinweiss was the creator of the first commercially intended album cover for Columbia Records in 1939. He’s widely regarded as the father of the modern entertainment packaging industry. He died in 2011. At the first Making Vinyl ceremony in 2017, Alex’s son and grandson presented an award.

Yes, while most of the competition is focused on vinyl, there is one category for multi-disc CD boxed sets, and another titled “And the said it couldn’t be done,” demonstrating particular ingenuity in packaging a single CD.

A: For general questions, email Larry Jaffee at [email protected] or call +1 (917) 291-2488.  Online support, email Aimee Eaddy at [email protected]